Steve McKinley

Instructor

Preston's Summary

Steve McKinley is a journalist at the Toronto Star, serving as the Atlantic Canada Correspondent. He covers a range of topics including crime, the impact of the coronavirus, and regional stories from Nova Scotia, while also exploring themes related to retail and brick-and-mortar businesses. Steve's work has been featured in various publications, including the St. Catharines Standard Group Inc, The Hamilton Spectator, and Guitar Girl Magazine.

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Coverage Attributes:

Beta
Evolving Stories: 21 %
Government Announcement: 18 %
Cites Data: 17 %
Breaking News: 12 %
Legal Policy Regulation: 8 %

Themes Covered:

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Pitching Insights

Steve McKinley's coverage includes a wide range of topics, including Canadian news, evacuations, the Gaza conflict, and scientific themes such as medical research. Given this variety of topics covered, reaching out to Steve with pitches related to ongoing developments in Canadian society and culture could be effective.

As Steve is focused on national (Canada) news stories with an emphasis on evolving stories and government announcements, providing insights or data related to these areas may resonate well with him. Additionally, considering his coverage of scientific themes like medical research suggests that he might also be interested in receiving expert commentary or analysis on relevant scientific breakthroughs or health-related issues within Canada.

Given the broad scope of his reporting interests ranging from cultural matters to scientific developments within Canada, tailoring pitches that align with these diverse thematic preferences would likely increase their effectiveness when reaching out to Steve McKinley.

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