Suvi Loponen is a Tech Editor at Farrelly Atkinson Ltd. She covers a range of topics including business conferences, trade shows, corporate finance, and the intersection of sports and business. Suvi's work has been featured in the Local Government Information Unit (LGIU) and Escape Collective.
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Suvi Loponen's coverage primarily centers around topics related to cycling, mountain biking, bike gear, and sustainability. With a focus on event coverage, reviews, and promotional deals in the cycling industry, Suvi is likely open to pitches concerning new product releases or advancements in sustainable practices within the cycling world.
Since Suvi also covers house & home-related content with a significant emphasis on product promotions and press releases, she may be interested in features that align with these themes as well. However, her primary focus remains on subjects related to cycling and outdoor activities.
As there is no specific geographic focus mentioned for Suvi Loponen's coverage areas or articles provided, it would be beneficial to tailor pitches towards an international audience unless otherwise specified.
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Production moves to Germany and Lithuania as the Almelo site closes, affecting 120 jobs.
The newcomer brands are arriving at speed, but they didn't come from nowhere.
By: Suvi Loponen
The French wheel brand has a new owner, a US comeback under way, and a target beyond profitability.
British cycling apparel brand Le Col has reportedly entered administration less than five months after being taken over by Austrian sports conglomerate Head Group.Documents show that the company filed for administration on 23 June 2026, and Companies House records show both Le Col and its parent holding company dropped
The once-benchmark trade show spent years trying to cater to everyone, but this year attendance dropped off a cliff, and the industry questions if it is serving anyone.
By: Suvi Loponen
Le Col's owner Head has bought the brand out of administration itself, wiping away more than £5.1 million of debt owed to itself and preserving 13 jobs but leaving smaller creditors out of pocket.
By: Suvi Loponen
Hookless rims have arguably been THE cycling tech topic this year. Read this article to find out whether the pros roll on hooked or hookless rims at the Tour de France.
By: Suvi Loponen
Want to know what bike seats Tour de France cyclists are using in the world's biggest bike race? Read this article for you comprehensive guide to the saddles of the peloton.
By: Suvi Loponen
Saddleback, the major UK cycling distributor that entered administration in May 2026, was in deeper financial trouble than previously known, newly filed documents reveal.
We asked the industry what they predict will happen in the coming years.
