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Sydney Lake
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Sydney Lake

Associate Editor

AS SEEN ON
Fortune

Preston's Summary

Sydney Lake is an associate editor at Fortune, where she writes and edits news for the publication's global news desk. Her work primarily focuses on business and economics, with a strong emphasis on real estate, construction, and marketing, as well as technology and security topics. Sydney's insights have been featured in prominent outlets including Style Weekly, Virginia Business, Fortune, and Yahoo Finance.

Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston

Geo Focus

United States (National)

Coverage Attributes:

Beta
Cites Data: 56 %
Government Announcement: 8 %
Press Release: 8 %
Expert Commentary: 7 %
Legal Policy Regulation: 3 %

Themes Covered:

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Most Recent Topics:

  • Corporate Finance
  • Entrepreneurship
  • Real Estate Development
  • Startups
  • Software Development
  • Cryptocurrency

Pitching Insights

Sydney's coverage primarily focuses on the real estate and housing market, with a substantial emphasis on data-driven reporting. She frequently cites statistics and reports to support her articles.

To engage Sydney effectively, ensure that your pitches are backed by relevant data or research findings related to the real estate industry. Consider offering insights into housing affordability trends, office space conversions, or factors impacting the housing market such as mortgage rates and generational preferences.

Given her focus on business themes in addition to technology topics like telework, she may also be interested in pieces that explore innovative tech solutions impacting the real estate sector or how telework is influencing housing trends.

This information evolves through artificial intelligence and human feedback. Improve this profile .

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