Tanya Basu

Features Editor

Preston's Summary

Tanya Basu is a Senior Reporter for Humans & Technology at The Morning Call. With a focus on local news and community stories, Tanya covers a wide range of topics including business expansions, restaurant reopenings, community events, and human interest stories. Her work has also been featured in publications such as MIT Technology Review and SAFE STREETS STRONG COMMUNITIES.

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Geo Focus

Bethlehem, United States (Local)

Coverage Attributes:

Beta
Private Sector Announcements: 27 %
Event Coverage: 20 %
Press Release: 18 %
Promotional Deal: 13 %
Seasonal: 9 %

Themes Covered:

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Most Recent Topics:

  • Retail
  • Restaurants
  • Lehigh Valley
  • Business Openings/Closings
  • Food and Dining

Pitching Insights

Tanya's focus is primarily on local businesses, restaurants, and retail activities within the Lehigh Valley area. She tends to cover private sector announcements, press releases, promotional deals, and events related to these sectors.

Given her concentration on local businesses and events in the Lehigh Valley region, she would likely appreciate pitches that highlight unique or innovative aspects of local businesses or events. Offering exclusive insights into upcoming developments or behind-the-scenes information about local establishments could be particularly appealing to her.

As Tanya focuses specifically on a geographic location (Lehigh Valley) without explicitly mentioning any other specific areas of interest beyond "local," it is important for outreach efforts to emphasize relevance to this specific locality when pitching story ideas.

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