Toby Whatley is the Head of Machinery and Farm Technology at Farmers Guardian. He specializes in agriculture and farming, with a keen focus on energy, automotive, and manufacturing technologies, particularly within the United Kingdom. Toby's insights and expertise have been featured in various publications, highlighting his contributions to the fields of farming and technology.
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United Kingdom (National)
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Toby Whatley's focus on agriculture and farming, particularly farm equipment and agricultural technology, suggests he is likely to be interested in press releases and private sector announcements related to new products or innovations in the industry. Given his coverage of specific events such as Agritechnica and CropTec, providing information about upcoming events or new product launches at these shows could be appealing.
If you represent a company involved in manufacturing farm machinery, agricultural technology, or hosting relevant industry-specific events, Toby would likely be receptive to pitches regarding their latest developments. Additionally, if you have insights into trends shaping the future of agriculture from a technological perspective, it may resonate with his coverage interests.
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EIMA 2024 presents new machinery and technology for large scale growers and high-value crops. Toby Whatley reports
EIMA 2024 presents new machinery and technology for large scale growers and high-value crops. Toby Whatley reports
By: Toby Whatley
EIMA 2024 presents new machinery and technology for large scale growers and high-value crops. Toby Whatley reports
The latest John Deere Gator incorporates a number of new design features to aid the operator, Toby Whatley reports.
Demand for wholesale Christmas trees from retailers across the UK has created a year-round specialist business for Herefordshire-based Festive Forestry Services.
Topcon Agriculture has launched a smart feeding system which claims to provide easier TMR management for dairy and beef producers, which provides a detailed, real-time understanding of the daily feeding...
Working in agriculture but not from farming, the move into machinery hire was an opportunity for Ryan Lanfear to build a successful business model
By: Jane Carley, James Huyton, Toby Whatley
The UK’s largest machinery show opened its doors once again this week with visitors looking to get a first view of new machinery, innovations and technology
The 2023 figures for UK tractor sales by brand show some changes to those from 2022, with strong market growth for New Holland
Receiving record attendance of over 40,000 visitors during the two-day event. James Huyton, Janes Carley and Toby Whatley look at some of the products on display.
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