Toby Whatley is the Head of Machinery and Farm Technology at Farmers Guardian. With a focus on agricultural machinery and technology, Toby provides informative and insightful articles on the latest innovations in the farming industry. His expertise lies in evaluating and reporting on the advancements that help farmers improve efficiency, productivity, and sustainability on their farms.
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Toby Whatley's focus on agriculture and farming, particularly farm equipment and agricultural technology, suggests he is likely to be interested in press releases and private sector announcements related to new products or innovations in the industry. Given his coverage of specific events such as Agritechnica and CropTec, providing information about upcoming events or new product launches at these shows could be appealing.
If you represent a company involved in manufacturing farm machinery, agricultural technology, or hosting relevant industry-specific events, Toby would likely be receptive to pitches regarding their latest developments. Additionally, if you have insights into trends shaping the future of agriculture from a technological perspective, it may resonate with his coverage interests.
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By: Toby Whatley
Held in the grounds and woodlands of Ragley Hall in Warwickshire, the biannual AFP Exhibition is the largest UK's largest forestry, woodland, arboriculture, firewood, fencing and timber trade show. Toby Whatley looked at some of exhibits for farm and estate diversification.
Released as the largest tractor Claas have ever produced, the Xerion 12 enters the market against some established competition.
Appleby-in-Westmorland-based machinery and agricultural supply business H. Pigney and Sons has celebrated 200 years in business.
Shown as part of the Dutch businesses Yellow Revolution event, the Juno Max promises autonomous working and vision guidance for feed pushing
Indispensable on many farms for cutting and handling clamp silage, the shear grab is a daily necessity which may not get the service attention it needs.
By: Toby Whatley
French manufacturer Kuhn has increase the working width options of its entry-level Performer Select primary trailed cultivators with the introduction of two new models.
Replacing the existing 5700M series, Massey Ferguson's new 5M range has been launched with new levels of technology and more factory-fit options
The announcement of 11 new green hydrogen generation projects puts weight behind the fuel source as a direct diesel replacement
Coinciding with the brand's 50-year anniversary in Europe, Kubota has announced updates and changes to its tractor range with the introduction of the M7004 series
Expanding its TM articulated telehandler range, JCB has introduced two mid-range models to provide increased hydraulic and lifting performance in a compact chassis.
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