Market participants frequently allocate capital to shares of companies with strong brand recognition, but many do so without recognizing the importance of those brands to investment outcomes.
Tom Lydon is the Vice Chairman of Vetta Financial, an investment advisory firm. He is also an author and the Editor and Publisher of ETF Trends, where he focuses on exchange-traded funds (ETFs) and provides insights on investment strategies. Tom's work has been featured in various publications, including Nature Portfolio.