By: Tomas Kassahun
Launched in China in 2013, RedNote was valued at $3 billion and has grown into a multifaceted platform. Similar to TikTok, RedNote is designed for sharing short videos but offers even more features. Users can livestream, post product reviews, engage in social interactions, and shop online—all within the app. Much of the content on RedNote focuses on fashion and beauty tips, travel stories, and personal vlogs, appealing to a young and trend-conscious audience.