Valeriya Chupinina is a Journalist at StyleCaster. She specializes in the beauty and fashion sectors, covering topics such as the beauty industry, makeup and skincare, perfume and fragrance, as well as wellness programs, fitness, and aging. Valeriya's work has been featured in prominent publications including Cosmopolitan, InStyle, and Allure Magazine.
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Valeriya Chupinina's articles mainly cover beauty products, skincare, makeup, fashion and shopping with a focus on promotional deals and reviews. For effective outreach to Valeriya, consider offering new or unique beauty products for review or promotion. If you have insights into emerging trends in beauty and fashion that align with her coverage themes, she may be interested in hearing from you.
Since her geographic focus is not specified but considering the international nature of the beauty industry, pitches should appeal to a broad audience rather than being location-specific.
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By: Valeriya Chupinina
It's almost 2026, and a lot of us are quietly deciding it's time for a little end-of-year "rebrand."
By: Valeriya Chupinina
Technology keeps getting cooler (sleeker, smarter, more intertwined with the way we live), and yes, beauty is definitely keeping catching up.
By: Valeriya Chupinina
Gabbriette, Megan Fox, Charli—everyone's doing messy-girl makeup. Here's what you need for a smudgy, lived-in look including mascara, eye shadow, and lipstick.
By: Valeriya Chupinina
Neurocosmetics are reshaping beauty from the inside out. Discover 10 science-backed formulas that boost your mood while improving your skin.
By: Valeriya Chupinina
These fragrance layering combinations are the chic, foolproof mixes I'm wearing into 2026—from floral and woody to oud and citrusy.
By: Valeriya Chupinina
You can tell a lot about a beauty trend from what people say they're buying, but the real data is comes from what actually check out with.
By: Valeriya Chupinina
In New York City, the women are embracing beauty trends that are off the beaten path and honestly, thank god.
By: Valeriya Chupinina
If my style could be described in three words, they'd be "fun, edgy, and almost always black."
By: Valeriya Chupinina
Kariné Kazarian is the go-to facialist for the downtown set, known for her ancient Kobido Japanese facial massage also known as a natural facelift.
Makeup has never been more abundant, or less clear. Skin tints, blurring balms, four kinds of lip liner—amid an increasing bevy of products to choose
