Will Porter

Commerce Writer

Preston's Summary

Will Porter is a Commerce Writer at various esteemed publications. He specializes in themes related to beauty and fashion, retail, health and wellness, and consumer technology, often exploring topics such as fashion, style, shopping, and seasonal sales like Black Friday. Will's work has been featured in notable outlets including Yahoo News, GQ Magazine, and National Geographic.

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Geo Focus

Coverage Attributes:

Beta
Promotional Deal: 29 %
Gift Guides: 13 %
Breaking News: 11 %
Government Announcement: 11 %
Evolving Stories: 8 %

Themes Covered:

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Most Recent Topics:

  • Apparel Design
  • Adventure Travel
  • Fitness
  • Wellness Programs
  • Beauty Industry
  • Store Management

Pitching Insights

Will Porter's coverage is heavily focused on promotional deals, gift guides, and topics related to shopping. He seems particularly interested in promoting various deals and guiding readers towards making purchasing decisions during events like Cyber Monday and Black Friday.

Given the emphasis on promotional content, he may be receptive to pitches that include exclusive or unique offers for his audience. Additionally, sources who can provide expert insights into consumer behaviors during these promotional events could also attract his attention.

As Will does not have a specific geographic focus, pitches should consider a broad international appeal when targeting him with relevant content.

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