Apple emerged once again as the world's most valuable brand this year. Brand Finance, the world's leading brand valuation consultancy, values Apple's brand at $574.5 billion for 2025, keeping it ahead of its closest rival, Microsoft, valued at $461 billion. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1 percent, it has held the top spot as the world's most valuable brand since 2021.
Yara Abi Farraj is a journalist for Economy Middle East, specializing in covering economic news and trends in the Middle East region. With a focus on business, finance, and technology, Yara provides insightful analysis and reports on key developments in the economy, including topics such as digital transformation, tourism, industry growth, and foreign direct investment.