Ysolt Usigan

Head of Content, Shopping

Preston's Summary

Ysolt Usigan is the Head of Content for Shopping at The Weather Channel and is also known for her work as the Director of Branded Entertainment. With a passion for food and expertise in crowdsourcing, Ysolt brings a unique perspective to her writing, covering a range of topics including entertainment, fashion, astrology, and holiday celebrations. Her work has been featured in Woman's Day Magazine, Viventia Bio Inc., and Yahoo News.

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Geo Focus

Coverage Attributes:

Beta
Gift Guides: 27 %
Promotional Deal: 27 %
Seasonal: 17 %
Event Coverage: 10 %
How To Guide: 8 %

Themes Covered:

Most Recent Topics:

  • Movies
  • Music
  • Concerts
  • Merchandise
  • Books
  • Astrology

Pitching Insights

Ysolt's coverage includes a wide range of lifestyle and entertainment topics such as pets, house & home, culture & society, and music concerts. She frequently produces gift guides and promotional deals related to seasonal events.

If you have expertise in pet care, home decor, holiday celebrations or music events like concerts and tours, Ysolt may be interested in your insights. Additionally, if you can offer unique perspectives on wellness activities or provide valuable tips for celebrating holidays or maintaining a healthy lifestyle during specific seasons, she might find it appealing.

Considering Ysolt's diverse coverage of lifestyle topics including astrology and wellness retreats among others; offering expert commentary that aligns with her varied content could increase the likelihood of successful outreach efforts.

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