Yusra Siddiqui is an Assistant Market Editor at Who What Wear. She specializes in beauty and fashion, with a keen focus on topics such as fashion trends, style, and shopping, particularly through platforms like TikTok and Amazon. Yusra's work has been featured in Who What Wear UK, Newswav, and Marie Claire.
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Yusra Siddiqui's coverage predominantly focuses on beauty and fashion, with a substantial emphasis on promotional deals, seasonal content, gift guides, and reviews. She may be interested in pitches related to emerging fashion trends, new product launches or collaborations within the beauty and fashion industry.
Given her focus on seasonal content and gift guides, consider pitching ideas that align with upcoming seasons or holidays. Additionally, she may appreciate input from experts who can offer valuable insights into style trends or provide reviews of popular products within the beauty and fashion space.
Since Yusra's articles cover a wide range of topics under beauty & fashion as well as house & home categories but do not specify any specific geographic focus; hence it is vital to tailor your pitch around universal themes rather than location-specific ones.
This information evolves through artificial intelligence and human feedback. Improve this profile .
When a designer is appointed to a luxury house, they usually fluctuate between two options.
While preparing for a baby, there are quite a few in-depth purchasing decisions that need to be made.
By: Yusra Siddiqui
It's no longer Olympics season in Paris, but the fashion Olympics are in full swing—happy Paris Fashion Week to all who celebrate!
By: Yusra Siddiqui
For Nicolas Ghesquière's 10th year anniversary at Louis Vuitton, the designer presented a story that weaved between the past and present.
By: Yusra Siddiqui
There was a time in my life where I once exclusively wore shades of black. You couldn't pry my moody teenage self away from my beloved edgy clothes, and
By: Yusra Siddiqui, Eliza Huber
J.Crew has done it again. After a summer collaboration with NYC-loved brand Maryam Nassir Zadeh , and the re-introduction of its cherished catalog, the
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion and beauty space through the lens of Who What Wear's own Gen Z editors.
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