Zofia Zwieglinska is an International Fashion Reporter at Glossy. She focuses on luxury fashion in Europe, with a strong emphasis on sustainability and innovation, covering themes such as beauty, retail, and marketing technology. Zofia's work has been featured in Modern Retail, Digiday, Harro Community, and Glossy.
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Zofia Zwieglinska's coverage primarily focuses on the beauty, fashion, and lifestyle industries with a significant emphasis on product promotions. Given the prevalence of press releases in her articles, she appears to be receptive to news from companies within these sectors regarding new products or initiatives.
Her coverage also suggests an interest in industry data and insights. Therefore, when reaching out to Zofia, providing relevant statistics or market trends related to beauty, fashion, retail, luxury brands or e-commerce could enhance the appeal of your pitch.
Since there is no specific geographic focus indicated for Zofia's reporting efforts, pitches offering global perspectives on trends and developments within the mentioned industries would likely align well with her coverage interests.
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Unilever-owned beauty brand Vaseline’s latest launch began by building on how people were already using it.
By: Zofia Zwieglinska
Poshmark is expanding its resale inventory beyond its own app through a partnership with the visual shopping platform Silvr, as the marketplace looks to reach consumers when fashion inspiration strikes.
By: Zofia Zwieglinska
Claire’s is betting that the next phase of creator commerce will happen both in stores and on screens.
By: Zofia Zwieglinska
For years, getting into the Victoria’s Secret Fashion Show meant being a model, celebrity or particularly well-connected industry insider. Now, it can also mean being a highly active member of the brand’s creator community.
By: Zofia Zwieglinska
Coty is expanding Boss Bottled, the flagship franchise within its Boss fragrance business, to women’s fragrance for the first time.
By: Zofia Zwieglinska
Mirra Andreeva’s broken bracelet highlights the risk of tennis jewelry as Mejuri and Material Good use the court to reach luxury shoppers.
By: Zofia Zwieglinska
On gave Glossy rare access to its Zurich labs as apparel sales grew 57.5% and its founders returned to lead the sportswear brand’s next phase.
On may open LightSpray robot factories in Europe and the U.S. to make nearshoring commercially viable.
By: Zofia Zwieglinska
Glossy digs into Haute Couture Week in Paris with luxury sourcer Gab Waller, designer Rahul Mishra and Bain senior partner Federica Levato.
By: Zofia Zwieglinska
Stripes Beauty is expanding its menopause-focused beauty and wellness assortment from four Ulta Beauty stores to 448 locations nationwide.
