Aftonbladet

Aftonbladet

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Preston Insights

Aftonbladet is Sweden's largest and most widely read newspaper, catering to a diverse readership across the country. With a team of around 250 editorial and IT professionals, Aftonbladet delivers comprehensive coverage on a wide range of topics, including sports, entertainment, sustainability, sales and marketing, and culture and society.

As a part of the Norwegian media conglomerate Schibsted ASA, Aftonbladet leverages the group's global resources while maintaining a strong local presence in Stockholm, where it is headquartered alongside other Schibsted Sweden companies.

Aftonbladet's coverage encompasses event reporting, private sector announcements, and promotional deals, ensuring its readers stay informed about the latest happenings across various sectors. The newspaper's sports and entertainment sections are particularly popular, providing in-depth analysis and exclusive content to cater to the interests of Swedish audiences.

While Aftonbladet maintains a strong print presence, it has also embraced digital platforms, ensuring its content reaches readers through multiple channels, reflecting the evolving media landscape and consumption habits of its audience.

Coverage Attributes:

Beta
Event Coverage: 30 %
Private Sector Announcements: 23 %
Opinion Editorial: 23 %
Promotional Deal: 7 %
Evolving Stories: 7 %

Themes Covered:

Most Recent Topics:

  • Style
  • Movies
  • TV
  • HBO
  • NHL

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