Alternative Press

Alternative Press

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Preston Insights

Alternative Press (AP) is a leading voice in the alternative music and youth culture scene, serving as a go-to source for fans and enthusiasts for over three decades. With its roots as a fanzine in the mid-1980s, AP has evolved into a multimedia platform, offering in-depth interviews, exclusive photos, and comprehensive coverage of the latest trends and developments in the alternative music world.

AP's core audience comprises passionate music fans, particularly those interested in alternative, punk, and rock genres. The publication caters to this dedicated fanbase by providing extensive coverage of their favorite artists, breaking news, and insider access to the music industry.

Through its print magazine, website (AltPress.com), mobile app, and various digital platforms, AP offers a comprehensive and immersive experience for its readers. The brand has expanded its reach beyond traditional media, hosting live events such as the AP Tour and the AP Music Awards, which have featured performances and appearances from renowned artists like Fall Out Boy, Joan Jett & The Blackhearts, Weezer, Paramore, and many more.

In addition to its primary focus on music and entertainment news, AP also covers adjacent topics like gaming, lifestyle, and youth culture, providing a well-rounded perspective on the interests and passions of its audience.

As an independently owned and operated publication, AP prides itself on its ability to connect directly with its loyal fanbase, offering them exclusive access, breaking news, and unparalleled insights into the alternative music scene.

Coverage Attributes:

Beta
Private Sector Announcements: 37 %
Event Coverage: 32 %
Profile Feature: 6 %
Promotional Deal: 6 %
Press Release: 5 %

Themes Covered:

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