Austin American-Statesman

Austin American-Statesman

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Preston Insights

The Austin American-Statesman is the leading news source for Central Texas, providing comprehensive coverage across various topics that matter to the local community. As a long-standing and trusted media institution, the Statesman offers in-depth reporting on sports, entertainment, government and politics, crime, and local deals and promotions.

The publication caters to a wide readership, including locals, businesses, and those with a vested interest in the happenings of the Austin metropolitan area. Its coverage extends beyond daily news, with dedicated sections for evolving stories, event coverage, government announcements, breaking news, data-driven reporting, and analysis of ongoing issues.

The Austin American-Statesman delivers its content through a multi-platform approach, maintaining a strong presence in both print and digital formats. Its print edition remains a staple for many readers, while its website, statesman.com, provides a dynamic and interactive experience for online audiences. Additionally, the publication leverages various digital platforms, including mobile apps and social media channels, to ensure its content reaches readers across multiple touchpoints.

As a part of the Gannett network, the Austin American-Statesman upholds a commitment to journalistic integrity and community engagement, organizing and sponsoring various local events and charitable initiatives that contribute to the betterment of the Central Texas region.

Coverage Attributes:

Beta
Event Coverage: 35 %
Government Announcement: 14 %
Private Sector Announcements: 9 %
Evolving Stories: 7 %
Legal Policy Regulation: 7 %

Themes Covered:

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Most Recent Topics:

  • Football
  • College Sports
  • Academia
  • Basketball
  • Voting

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