Byrdie

Byrdie

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Preston Insights

Byrdie is a leading online destination for all things beauty, fashion, and lifestyle. Launched in 2013, it has grown into one of the largest beauty sites on the internet, attracting over nine million readers per month with its extensive library of over 10,000 articles.

Byrdie's content covers a wide range of topics within the beauty and fashion realms, including product reviews, makeup tutorials, skincare routines, hairstyling tips, and the latest trends. However, Byrdie goes beyond just surface-level beauty advice by exploring the cultural, social, and political significance of beauty norms and practices.

The site's target audience consists of individuals passionate about beauty, style, and self-expression. Byrdie aims to create an inclusive space that celebrates diversity and individuality, empowering readers to find confidence and joy through beauty and fashion.

Byrdie's team of award-winning writers and editors bring extensive experience from major publishing houses and beauty companies, ensuring high-quality, well-researched content. In addition to beauty and fashion, the site also covers topics related to home decor, entertainment news, design, and personal finance.

Byrdie's content is primarily published on its website and blog, offering a visually appealing and user-friendly experience. The site frequently features promotional deals, how-to guides, product reviews, seasonal content, and gift guides to cater to its readers' diverse interests and needs.

Coverage Attributes:

Beta
Promotional Deal: 32 %
Seasonal: 21 %
Review: 18 %
Gift Guides: 11 %
Event Coverage: 5 %

Themes Covered:

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Most Recent Topics:

  • Fashion
  • Style
  • Holidays
  • Shopping
  • Hailey Bieber

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