Drake bought three archival Pharrell chains through the Joopiter auction then claimed to destroy them on Travis Scott song "Meltdown."
Complex is a leading youth culture media platform that covers the latest trends in entertainment, fashion, music, sports, and niche subcultures. Originally launched as a bi-monthly print magazine by designer Marc Ecko, Complex has evolved into a multi-faceted digital media brand with a massive online following.
The platform caters to a young, culturally-savvy audience, providing in-depth coverage and analysis of popular culture phenomena, streetwear, sneaker culture, hip-hop, and graphic arts. Complex's content spans entertainment news, gaming, crime stories, sports updates, and insights into the content and publishing industries.
Complex's coverage is characterized by its finger on the pulse of evolving cultural narratives, breaking news, event highlights, press releases, and announcements from the private sector. The platform's team of writers and contributors offer a unique perspective on the latest happenings, trends, and developments that resonate with the youth demographic.
With a reach of over 120 million unique users per month across its owned platforms, partner sites, social media channels, and YouTube, Complex has established itself as a go-to source for culturally relevant content. The platform's offerings include online digital publications, video content, and a strong social media presence, allowing it to engage with its audience through multiple touchpoints.