Draper Media

Draper Media

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Preston Insights

WBOC-TV 16 is a regional television station serving the Delmarva Peninsula, which encompasses parts of Maryland, Delaware, and Virginia. Owned by Draper Media, WBOC is an affiliate of CBS and a member of the Associated Press, delivering local news and programming to nearly 500,000 viewers in the area.

As "Delmarva's News Leader," WBOC covers a wide range of topics relevant to the local community, including crime, tragedies, sports, entertainment news, and transportation and logistics updates. The station is committed to providing comprehensive coverage of evolving stories, breaking news events, and government announcements, as well as reporting on legal policies and regulations that impact the region.

WBOC operates from its main studio in Salisbury, Maryland, which houses a state-of-the-art high-definition digital broadcast facility called the NewsPlex. Additionally, the station maintains satellite newsrooms in Dover and Milton, Delaware, ensuring a strong local presence throughout the Delmarva Peninsula.

In addition to its television broadcasts, WBOC also has a radio presence and an interactive website, allowing it to reach audiences across multiple platforms. As a locally-owned and operated station under Draper Holdings, WBOC maintains a strong connection to the communities it serves, delivering news and information tailored to the unique needs and interests of the Delmarva region.

Coverage Attributes:

Beta
Government Announcement: 29 %
Evolving Stories: 21 %
Breaking News: 16 %
Event Coverage: 13 %
Legal Policy Regulation: 3 %

Themes Covered:

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Most Recent Topics:

  • Crime
  • Local Weather
  • Traffic
  • Governance-ESG
  • Theft

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