The Hindu

The Hindu

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Preston Insights

Kasturi & Sons Ltd (KSL) is a prestigious 137-year-old media institution known for its flagship publication, The Hindu, and its group of esteemed publications in India. With a strong focus on journalistic integrity and reliability, KSL's publications cater to a diverse range of readers across various domains.

The Hindu, the group's most renowned daily newspaper, is widely respected for its extensive network of correspondents, balanced editorial stance, and commitment to placing substance over sensationalism. It is the undisputed leading English daily in South India, covering a wide array of topics, including government and politics, culture and society, sports, real estate, and education.

In addition to The Hindu, KSL's portfolio includes several other publications, each catering to specific interests and audiences. Business Line, a redesigned business-focused newspaper, provides in-depth coverage of various industries through well-segmented verticals. Frontline, a fortnightly magazine, offers comprehensive analysis of politics, world affairs, environment, human rights, literature, and the arts. The Hindu Tamil and its sub-brands cater to regional audiences with diverse themes, while Sportstar is the country's largest-read sports magazine. The Hindu In School and The Hindu Young World target younger readers, fostering critical thinking and making learning engaging.

KSL's publications are available in both print and digital formats, ensuring widespread accessibility and catering to the evolving preferences of readers. The group's coverage encompasses a wide range of attributes, including government announcements, event coverage, evolving stories, legal and policy regulations, and press releases.

With a strong presence in South India and a multi-generational history in the media industry, KSL continues to solidify its position as a trusted and respected source of information, analysis, and commentary across various domains.

Coverage Attributes:

Beta
Government Announcement: 32 %
Event Coverage: 21 %
Press Release: 11 %
Evolving Stories: 10 %
Legal Policy Regulation: 8 %

Themes Covered:

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