KXAN

KXAN is a leading local news station and digital platform serving the Austin, Texas area and the broader Central Texas region. As a multi-platform media outlet, KXAN delivers comprehensive coverage across various themes, including government and politics, crime, entertainment news, sports, and family and relationships.

The station's primary mission is to provide valuable and highly consumed local news content through exceptional in-depth reporting, investigative journalism, and reliable severe weather coverage from its First Warning Weather team. KXAN plays a crucial role in keeping its audience informed and safe during evolving stories and breaking news events.

In addition to its news coverage, KXAN also serves as a valuable advertising platform for local businesses. The station offers multi-platform advertising solutions, including digital and broadcast campaigns, strategic market positioning, and creative development. KXAN leverages its robust portfolio of local research resources and data to help businesses effectively reach their target audiences.

KXAN's coverage extends across multiple platforms, including its NBC-affiliated television station, KXAN-TV, as well as its website, KXAN.com, which is the market-leading local news operation according to Nielsen and comScore ratings. The station is part of a powerful triopoly that includes KNVA-The CW Austin and KBVO-MNT, further expanding its reach and influence in the region.

Overall, KXAN is a trusted source for local journalism and a valuable partner for businesses seeking effective advertising solutions in the Central Texas area.