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In the realm of customer loyalty, personalization has become a critical factor in creating meaningful connections with members. Kobie’s 2024 Consumer Research Report explains the nuances of personalization, clarifying what makes an experience feel personal to consumers and how brands can leverage this to grow loyalty. The Deficit Strategy of Personalization Personalization often operates as a deficit strategy. This means that while consumers may not overtly notice when....
Loyalty360 is a specialized association dedicated to customer loyalty programs and strategies. It serves as a hub for professionals working in the loyalty industry, including those from technology and service providers as well as brands themselves.
The platform offers invaluable resources, networking opportunities, and guidance from thought leaders and industry experts on the cutting edge of customer loyalty. Through Loyalty360, members gain access to research, best practices, and insights to help them better understand and develop effective loyalty programs that foster strong customer and employee engagement and relationships.
Loyalty360 covers a wide range of topics related to customer loyalty, including product promotions, deals and offers, sales and marketing strategies, as well as loyalty programs in industries like food and beverage, and home and lifestyle. The content often includes press releases, private sector announcements, promotional deals, data-driven insights, and coverage of relevant industry events.
In addition to its core association activities, Loyalty360 also publishes Loyalty Management Magazine and organizes the Loyalty Expo conference, further solidifying its position as a trusted source of information and thought leadership in the customer loyalty space.
