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Awards are comibng thick and fast now and the 2026 Grand Effie for the most effective marketing work in the US has gone to Uber Eats and Special US for 'Football is for Food.' Partners included PHD, O Positive, Exile and Pariah. https://www.youtube/watch?v=1YT8uEOzpRw The citation says: Uber Eats transformed football fandom (NFL version) into a

Another World Cup ad, with those ad regulars du jour Danny Dyer and Peter Crouch. Dyer has replaced Ray Winstone as adland's favourite cockney geezer, one's heart sinks a bit. It's not just adland that goes for the familiar these days of course. Reality star Alison Hammond is now on so many programmes you expect

A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks in your brain. It reminds me why this industry can still be brilliant, and why I wanted to be part of it in

Football is the gift that keeps on giving – even when you're retired. David Beckham is now apparently one half of a billionaire couple, Gary Lineker

As a further demonstration of the pathetic depths to which the ad biz has descended here in the US, and probably to a certain extent in the UK. There is a TV campaign currently airing here for Pepto Bismol, an anti gas, over the counter medication. The ads feature various social situations in which individuals

Lime bikes are a blessing and a curse. They are a fun and speedy way of getting around a city, but big piles of them block pavements and "Lime leg" is a common injury as the heavy bikes topple onto their riders. "Promise codes" is a new campaign that offers free rides as long as

Has the World Cup taken over from Christmas and the Super Bowl as the big opportunity for that endangered species creative agencies to show their wares? Trouble is, of course, it's currently only every four years although if FIFA has its way it'll probably be an annual event before too long. But who's got the

Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK's position as the world's second-largest advertising exporter. The new report, published today at UK House during SXSW London by the Advertising Association and UK think tank Credos, reveals 38% year-on-year export growth, outpacing any comparable UK services sector,

This one may resonate with all the parents out there wrangling wilful young kids. Liquid Death presents the battle between parent and child as an extreme sport - and promotes its highly caffeinated energy drink as a tool to help you through. To win a year's supply of the drink, you can post your own

World Out of Home Organization delegates are gathered in London this week for its Annual Congress and President Tom Goddard (below) welcomed them with the news that global OOH revenues had climbed to US$54bl, 15% higher than 2024. The WOO figures include 85 separate geographical territories accounting for 95% of global GDP. The APAC region