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Dove’s Super Bowl ad hits hard. The company, known for its self-esteem campaigns, used its ad to point out that it's not ‘hard knocks’ that drive girls out of sports; it’s low body confidence.
NowThis is a pioneering mobile news platform that has revolutionized how news is consumed by younger audiences. With a mission to make news engaging and relevant for young adults, NowThis humanizes complex global issues by providing insightful context from a youth perspective.
Catering primarily to the mobile generation, NowThis produces entertaining, inspiring, and informative video content that covers a wide range of topics, including entertainment news, government and politics, culture and society, crime, and the content and publishing industry. Their approach to news revolves around evolving stories, legal and policy analysis, government announcements, event coverage, and breaking news.
NowThis has established itself as the #1 mobile news brand in the U.S., amassing over 2.6 billion monthly views across various platforms. Their content is primarily distributed through online video channels, including their website, social media platforms like Facebook, Twitter, Instagram, and Snapchat Discover.
With a focus on digestible and shareable video formats, NowThis has successfully captured the attention of younger audiences who seek news content tailored to their preferences and consumption habits. By leveraging the power of mobile and social media, NowThis has become a prominent voice in the digital news landscape.
