Playboy Thailand

Playboy Thailand

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Preston Insights

Playboy Thailand is the official licensee of the iconic Playboy brand in Thailand, catering to an upscale audience with a taste for luxury lifestyle content. Building upon Playboy's six-decade legacy, the Thai edition presents itself as an aspirational, premium brand that embodies the brand's intellectual, indulgent, and influential ethos.

While maintaining the brand's distinctive aesthetic, Playboy Thailand tailors its content to resonate with Thai and Asian audiences, offering a curated selection of lifestyle features, entertainment, and cultural commentary through its website and digital platforms.

The publication targets affluent, sophisticated readers who appreciate Playboy's heritage and seek a refined, indulgent lifestyle experience. By combining the brand's globally recognized identity with a localized perspective, Playboy Thailand aims to establish itself as a prominent voice in the region's luxury lifestyle landscape.

Coverage Attributes:

Beta
Event Coverage: 22 %
Expert Commentary: 22 %
Profile Feature: 16 %
Review: 16 %
Opinion Editorial: 5 %

Themes Covered:

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