Each year, the Bateman Case Study Competition challenges students to develop and implement a public relation campaign on behalf of an actual client. The competition allows students to increase their knowledge, work as a team, and receive real-world experience in the PR industry. First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, more than 75 teams enter the competition each year.
The Public Relations Society of America (PRSA) is the leading professional organization for public relations practitioners and students in the United States. It serves as a hub for industry insights, best practices, and professional development opportunities within the field of public relations.
PRSA caters to a diverse audience, including seasoned PR professionals, industry leaders, academics, and aspiring students pursuing careers in public relations. Its content covers a wide range of topics relevant to the practice of public relations, such as business and industry trends, cultural and societal issues, software and technology advancements, and emerging areas like pet PR and big tech communications.
Through various platforms and channels, PRSA provides comprehensive coverage of the public relations landscape. This includes disseminating press releases, announcements, event coverage, expert commentary, and in-depth profile features on notable figures and organizations within the industry.
PRSA's content is accessible through multiple outlets, including print publications, scholarly articles, and university websites, ensuring its reach extends to both practicing professionals and aspiring students alike. The organization plays a vital role in fostering professional development, promoting ethical standards, and advancing the public relations profession as a whole.