Rolling Stone

Rolling Stone

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Preston Insights

Rolling Stone is an iconic multimedia brand that has been at the forefront of music journalism and popular culture coverage for over five decades. While music remains its core focus, Rolling Stone has evolved into a comprehensive entertainment and cultural publication, covering a diverse range of topics through its magazine, digital platforms, and experiential offerings.

At its heart, Rolling Stone caters to music enthusiasts, providing in-depth reviews, interviews, and insights into the latest trends and developments in the industry. However, its coverage extends far beyond music, delving into entertainment news, political commentary, gaming, publishing, and even crime stories.

Rolling Stone's readership comprises a global audience of approximately 60 million people each month, drawn to its authoritative and engaging content. The publication prides itself on delivering "all the news that fits," offering a wide array of articles, features, and multimedia content daily.

Rolling Stone's coverage is comprehensive, spanning event coverage, legal and policy analysis, evolving stories, how-to guides, and government announcements. Its journalistic approach combines hard-hitting investigative reporting with a keen eye for cultural shifts and emerging trends.

While Rolling Stone maintains a strong print presence, it has embraced digital platforms, offering a robust online experience and leveraging social media to connect with its audience. The brand also explores experiential marketing opportunities, further solidifying its position as a cultural tastemaker.

Coverage Attributes:

Beta
Event Coverage: 32 %
How To Guide: 9 %
Legal Policy Regulation: 7 %
Promotional Deal: 7 %
Private Sector Announcements: 5 %

Themes Covered:

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Most Recent Topics:

  • Music
  • Reviews
  • TV
  • Governance-ESG
  • Saturday Night Live

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