Santa Barbara Independent

Santa Barbara Independent

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Preston Insights

The Santa Barbara Independent is a renowned weekly newspaper and online community portal that has been serving the active and sophisticated population of Santa Barbara County since 1986. It offers comprehensive coverage of local news, events, arts, entertainment, and community happenings, making it a go-to resource for residents and visitors alike.

With a circulation of 40,000 copies and a robust online presence, the Independent reaches a wide audience in the region. Its content caters to diverse interests, including entertainment news, health and wellbeing, family and relationships, home and lifestyle, and cultural and societal topics. The publication is particularly renowned for its extensive event coverage, government announcements, press releases, private sector updates, and seasonal features.

The Independent's print edition, published every Thursday, provides in-depth news reporting, an extensive calendar of local events, and the best arts and entertainment coverage in the region. Its online counterpart, independent.com, serves as a dynamic community news, arts, and entertainment portal, offering up-to-date information and a platform for the community to connect.

With a strong commitment to independent journalism and community engagement, the Santa Barbara Independent has garnered national recognition for its innovative approach and adaptation to the changing media landscape. Its unique voice and dedication to covering local stories have made it a trusted and influential source for the Santa Barbara community.

Coverage Attributes:

Beta
Event Coverage: 30 %
Press Release: 14 %
Government Announcement: 13 %
Seasonal: 8 %
Private Sector Announcements: 8 %

Themes Covered:

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Most Recent Topics:

  • Academia
  • Holidays
  • Social Issues
  • Social-ESG
  • Halloween

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