Skift

Skift

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Preston Insights

Skift is the leading global travel industry intelligence platform, providing comprehensive news coverage, analysis, and insights into the ever-evolving travel sector. As the go-to source for travel executives and professionals, Skift offers a daily pulse on the latest trends, developments, and transformations shaping the future of travel.

With a team of award-winning journalists, Skift covers a wide range of topics within the travel ecosystem, including tourism, food and beverage, business and industry, transportation and logistics, and the real estate industry. Its coverage encompasses press releases, data citations, government announcements, private sector updates, and event coverage, ensuring a well-rounded and informed perspective on the industry.

Skift's audience primarily consists of travel industry professionals, executives, marketers, strategists, and technologists who rely on its in-depth reporting, research, and analysis to stay ahead of the curve. The platform's content is delivered through various channels, including online digital publications, news aggregation, and specialized newsletters tailored to specific travel sectors.

As a fully distributed, remote company with employees worldwide, Skift is uniquely positioned to provide global coverage and insights into the travel industry's most pressing issues and emerging trends. Its mission is to be the leading travel news outlet, continuously exploring and understanding the nuances of the world's largest industry.

Coverage Attributes:

Beta
Press Release: 36 %
Cites Data: 22 %
Private Sector Announcements: 12 %
Government Announcement: 9 %
Profile Feature: 4 %

Themes Covered:

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