St. Paul Pioneer Press

St. Paul Pioneer Press

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Preston Insights

The St. Paul Pioneer Press is a long-standing and respected local media institution serving the Twin Cities metro area. With a rich history spanning over 165 years and three Pulitzer Prizes, the Pioneer Press has evolved into a modern multi-media organization delivering compelling content across various platforms.

As the leading media voice in the East Metro, the Pioneer Press caters to a local audience of 4.6 million monthly readers through customized content for mobile, tablets, desktops, daily blogs, social media, and print publications including newspapers and magazines. Its coverage encompasses a wide range of topics that matter to the local community, such as family and relationships, sports, crime, culture and society, and government and politics.

The Pioneer Press provides comprehensive coverage of local events, evolving stories, breaking news, government announcements, and private sector updates, keeping its readers informed and engaged with the happenings in their communities. As a part of the Digital First Media group, the second-largest newspaper company in the U.S., the Pioneer Press leverages cutting-edge technology and digital solutions to deliver a seamless and immersive experience to its audience.

Beyond its media offerings, the Pioneer Press is deeply rooted in the communities it serves, sponsoring over 100 community events annually and partnering with 750 Minnesota and Wisconsin schools through its Newspaper in Education program. This community-centric approach reflects the Pioneer Press's commitment to being more than just a media outlet but a trusted neighbor and partner in the Twin Cities metro area.

Coverage Attributes:

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Event Coverage: 18 %
Government Announcement: 12 %
Opinion Editorial: 10 %
Breaking News: 9 %
Press Release: 6 %

Themes Covered:

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Most Recent Topics:

  • In Memoriam
  • Football
  • Crime
  • New York City Marathon
  • Governance-ESG

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