strategy ™ uncovers and shares the "bold vision, brand new ideas" of Canada’s national marketing community.
Strategy Magazine is a leading Canadian publication dedicated to the marketing and advertising industry. It serves as a platform for the nation's marketing community to explore bold visions, innovative ideas, and emerging trends shaping the sector.
The magazine's primary audience consists of marketing professionals, advertising executives, brand strategists, and industry experts across various sectors, including consumer products, services, sports, and design. Strategy Magazine provides an in-depth look into the world of product promotions, sales strategies, and cutting-edge marketing techniques, offering valuable insights and expert commentary to its readers.
Through its monthly print edition, Strategy Magazine covers a wide range of topics relevant to the marketing and advertising landscape. It delves into private sector announcements, industry-specific developments, and data-driven analyses, providing a comprehensive understanding of the latest marketing trends and best practices.
In addition to its print publication, Strategy Magazine organizes events and partners with industry organizations to host prestigious award ceremonies, such as the CASSIES and PROMO! Awards, further solidifying its position as a prominent voice in the Canadian marketing community.