TechTarget

TechTarget

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TechTarget is a leading technology media company that specializes in providing purchase intent-driven marketing and sales services to enterprise technology companies. Through its extensive network of over 150 highly targeted technology-specific websites and 1,125 channels, TechTarget creates abundant, high-quality editorial content that attracts and nurtures communities of technology buyers researching their companies' information technology needs.

The platform covers a wide range of themes, including software and SaaS, data and analytics, privacy and cybersecurity, sales and marketing, and product promotions. TechTarget's audience consists of technology professionals, decision-makers, and buyers actively seeking information and solutions to address their organizations' IT requirements.

TechTarget's coverage is comprehensive, featuring various content types such as press releases, data-driven insights, how-to guides, government announcements, and private sector announcements. By analyzing the content consumption behaviors of its audience, TechTarget generates valuable purchase intent insights, enabling its clients to execute efficient and effective marketing and sales activities.

With a global presence and offices in major technology hubs around the world, TechTarget delivers its content and services through online digital print platforms, providing a valuable resource for technology companies seeking to reach and engage with their target audiences effectively.

Coverage Attributes:

Beta
Press Release: 28 %
Cites Data: 22 %
Government Announcement: 15 %
How To Guide: 12 %
Private Sector Announcements: 6 %

Themes Covered:

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Most Recent Topics:

  • AI
  • Cyber Crime
  • Security Breach
  • Security
  • Environment-ESG

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