Sertanejo's success is a nod to Texas's cultural victory over Brazil's farming frontier—and agribusiness's victory over the Brazilian economy, accounting for around a quarter of its GDP. Turbocharged by social media in one of the world's most terminally online nations, increasingly dependent on Elon Musk's Starlink satellites, Brazil has fused the codes of the American West onto its own supposedly endless tropical frontier of savannah and rainforest. This expanse of natural beauty has been rapidly transformed into industrial farmland for an export machine supposedly “feeding the world,” in the argot of agribusiness barons, even as millions of Brazilians are deprived of proper nutrition.
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