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After nearly a decade of declining numbers of students attending Massachusetts community colleges, the student population is on the upswing again thanks to the state’s new free community college program.
The Bay State Banner is a long-standing urban media company based in Boston, serving the African American community since 1965. As an African American-owned news weekly, the Banner provides comprehensive coverage of political, economic, social, and cultural issues that resonate with urban residents.
The Banner's readership consists of an estimated 120,000 weekly print readers and 300,000 online readers, who rely on the publication for a diverse mix of local, national, and international news, as well as cultural event coverage. Its content spans a wide range of themes, including culture and society, entertainment news, government and politics, business and industry, and sports.
The Banner's reporting is characterized by a variety of coverage attributes, such as government announcements, event coverage, profile features, data-driven analysis, and press releases. This multi-faceted approach ensures that readers receive a well-rounded perspective on the issues that matter most to them.
In addition to its flagship weekly print publication, the Bay State Banner maintains a robust digital presence, with daily updated content on its online platform. The company also publishes specialty publications, including Be Healthy and Banner Biz, catering to specific interests within its readership.
