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Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The Financial Brand is a leading digital publication that provides in-depth coverage and analysis of strategic marketing issues within the retail banking sector. It serves as a comprehensive resource for C-level banking executives, offering insights into the latest trends, innovations, and best practices in areas such as banking technology, data analytics, customer experience, artificial intelligence, and more.
With a focus on finance and the economy, sales and marketing, legal and compliance, business and industry, and personal finance, The Financial Brand caters to a wide range of professionals in the financial services industry. Its content is data-driven, offering expert commentary, how-to guides, and analysis of legal policies and government announcements that impact the banking sector.
The Financial Brand's content is primarily delivered through its online digital platform and blog, making it easily accessible to its target audience of senior-level executives in marketing roles at retail banks and credit unions across North America. Additionally, the publication hosts the Financial Brand Forum, a premier conference that brings together industry leaders to discuss the latest developments and strategies in marketing, customer experience, data analytics, and digital transformation within the banking industry.
