Salvation Army advisory board chair Auria Bradley makes a donation during the Salvation Army Reading Corps’ annual Red Kettle Kickoff and Thanksgiving food distribution on Tuesday, Nov. 26, 2024, at the Salvation Army headquarters, 301 S. Fifth St. (BILL UHRICH/READING EAGLE)
The Reading Eagle Company is a multimedia organization serving the Berks County and surrounding communities in Pennsylvania. It provides comprehensive marketing solutions for businesses of all sizes through its diverse range of media outlets and platforms.
The Reading Eagle Company caters to a broad audience, covering various themes such as family and relationships, entertainment news, sports, crime, and government and politics. Its flagship product, the Reading Eagle newspaper, offers in-depth coverage of local and regional news, events, and happenings that matter to the community.
Through its print, radio, and digital platforms, the company delivers timely and relevant content to its readers and listeners. It covers a wide array of topics, including event coverage, government announcements, press releases, breaking news, and seasonal stories that resonate with the local audience.
The Reading Eagle Company's multimedia approach allows businesses to reach their target audience effectively through a combination of print advertising in the newspaper, radio spots on WEEU 830AM, and digital marketing on readingeagle.com and other platforms. Additionally, the company's commercial printing division and video production services provide businesses with comprehensive marketing solutions under one roof.