theSkimm

theSkimm is a digital media company that caters primarily to millennial women, providing concise and accessible coverage of news, trends, policies, and politics that impact their daily lives. With a mission to empower women and help them make informed decisions, theSkimm delivers curated content through various platforms, including newsletters, podcasts, mobile apps, and video/audio content.

The core audience of theSkimm consists of educated, career-driven women who seek reliable, non-partisan information to stay informed and navigate their personal and professional lives with confidence. The company's content spans a wide range of topics, from personal finance and career advice to lifestyle, relationships, and current events, all tailored to the interests and needs of its target demographic.

theSkimm's approach to content delivery is unique, as it aims to seamlessly integrate into the daily routines of its audience. The company's flagship product, the Daily Skimm newsletter, provides a succinct summary of the day's most important news, while other offerings, such as the Skimm Money newsletter and the "9 to 5ish with theSkimm" podcast, delve deeper into specific topics like personal finance and career development.

In addition to its digital offerings, theSkimm has expanded into other areas, including publishing a best-selling book, "How to Skimm Your Life," and launching Skimm Impact, a platform dedicated to promoting civic engagement and advocacy efforts, such as voter education and paid family leave initiatives.

theSkimm's content is primarily distributed through its website, mobile app, newsletters, podcasts, and social media channels, allowing it to reach its audience wherever they consume information.