Variety

Variety

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Preston Insights

Variety is an iconic entertainment industry publication that has been a trusted source of news, analysis, and insights for over a century. As the premier source of entertainment news, Variety covers the latest developments across film, television, digital media, music, and theater.

With a readership that includes the most influential leaders in the entertainment business, Variety offers in-depth coverage and expert analysis on various aspects of the industry, including content creation, publishing, cultural trends, political influences, and business dynamics. The publication's content ranges from breaking news and exclusive reports to event coverage, private sector announcements, and insightful profiles on industry personalities.

Variety's coverage extends beyond the realm of entertainment, delving into broader cultural and societal issues that intersect with the industry, as well as the political and economic factors that shape the business landscape.

Variety's content is available through a combination of print and digital platforms, including a weekly magazine, a redesigned website, and a robust events and conferences business, hosting over 50 events annually. This multi-platform approach ensures that Variety's content reaches a wide audience of industry professionals, enthusiasts, and anyone with an interest in the world of entertainment.

Coverage Attributes:

Beta
Event Coverage: 24 %
Press Release: 20 %
Private Sector Announcements: 11 %
Exclusive: 8 %
Government Announcement: 8 %

Themes Covered:

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Most Recent Topics:

  • Movies
  • TV
  • Music
  • Business Leaders
  • Social-ESG

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