Visit London

Visit London is the official tourism and marketing organization dedicated to promoting London as a premier destination for both business and leisure travelers worldwide. As a partnership entity, it collaborates with various stakeholders, including the Mayor's economic development agency, local councils, and over 1,400 commercial members spanning hotels, restaurants, transportation providers, retailers, and major venues.

Visit London's primary focus is to showcase the city's rich cultural heritage, diverse culinary scene, and vibrant fashion and lifestyle offerings to a global audience. Through its comprehensive marketing efforts and strategic partnerships, it aims to attract visitors from around the world and highlight London's appeal as a must-visit destination.

In addition to promoting London's tourism offerings, Visit London plays a crucial role in attracting, developing, and growing major events in the capital city. Its dedicated Events for London team works diligently to secure and organize high-profile events, further enhancing London's reputation as a hub for international gatherings and celebrations.

Visit London's target audience encompasses a wide range of individuals, from leisure travelers seeking unique experiences and cultural immersion to business professionals attending conferences or corporate events. By leveraging various platforms, including its official website and strategic partnerships, Visit London disseminates information about London's attractions, accommodations, dining options, and upcoming events.