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All your local and national news, weather and sports delivered Straight from the Heart of Knoxville and East Tennessee.
WBIR-TV is the NBC-affiliated television station serving the Knoxville, Tennessee area. Owned by TEGNA Inc., a media company committed to serving local communities, WBIR prides itself on its "Straight from the Heart" approach, delivering news and content with sincerity, honesty, integrity, and compassion.
WBIR covers a wide range of topics relevant to the East Tennessee community, including education, sports, crime, government and politics, and family and relationships. The station provides comprehensive coverage of evolving stories, breaking news events, government announcements, and press releases, keeping viewers informed about the latest developments in their region.
As a television station, WBIR's primary platform is over-the-air broadcasting, reaching households throughout the Knoxville metropolitan area. The station's commitment to ethical and compassionate journalism has earned it a strong reputation and loyal viewership in the community it serves.
WBIR's diverse coverage areas and its dedication to serving the greater good of the East Tennessee community make it a trusted source of information for local residents seeking news, updates, and insights into the issues that matter most to them.
