Martin Johnson behind the counter at 67 Gourmet on the Upper West Side. Photo Credit: Andrea Sachs. By Andrea Sachs
The West Side Rag is a hyperlocal online news platform dedicated to covering the vibrant Upper West Side neighborhood of Manhattan. As a community-driven publication, it offers an insider's perspective on the happenings, events, and issues that shape the daily lives of Upper West Siders.
With a focus on topics such as real estate, crime, business openings and closures, parks, and local culture, the West Side Rag provides comprehensive coverage tailored to the interests of its neighborhood readers. Its colorful columns and storytelling approach give readers an engaging and authentic glimpse into the unique character of the Upper West Side community.
The West Side Rag's audience primarily consists of Upper West Side residents and those with a deep connection to the area. Its hyperlocal nature appeals to readers seeking up-to-date information on their immediate surroundings, from breaking news and event coverage to evolving stories and seasonal updates.
While the publication's core coverage area spans 59th to 110th Streets and Central Park to the Hudson River, it remains flexible, willing to venture beyond these boundaries for noteworthy occurrences that capture the essence of the Upper West Side experience.
Delivering its content through an online platform, blog, and news aggregator, the West Side Rag embraces digital media to reach its community effectively. Its commitment to providing a wry, addictive, and timely source of local news has earned it recognition from esteemed publications like the Village Voice and Life & Style Weekly.