WKOW-ABC 27

WKOW-ABC 27 is a pioneering television station based in Madison, Wisconsin, serving the South Central Wisconsin region. As an ABC affiliate, WKOW provides comprehensive local news coverage, weather forecasting, and entertainment programming to its viewers.

With a rich history dating back to 1953, WKOW has been at the forefront of technological advancements in broadcasting. It was one of the earliest stations to adopt HDTV and now offers five digital channels, including ABC, Decades, This TV, Court TV, and True Crime. WKOW prides itself on its advanced weather forecasting capabilities, boasting the largest team of meteorologists in the area and cutting-edge technology for accurate weather reporting.

WKOW's news coverage is focused on delivering live, local, and late-breaking news to its audience. The station's "Digging Deeper" approach ensures in-depth coverage of stories that impact the South Central Wisconsin community. Additionally, WKOW incorporates innovative techniques like drone footage, further enhancing its news reporting capabilities.

Beyond news and weather, WKOW is actively involved in the local community, serving as the exclusive television sponsor for major events like Art Fair on the Square and Taste of Madison. The station also has a long-standing tradition of broadcasting the WIAA Girls and Boys State High School Basketball Championships, a testament to its commitment to local sports coverage.

WKOW's content spans a wide range of themes, including crime, government and politics, tragedy, education, and entertainment news. Its coverage attributes include breaking news, evolving stories, government announcements, event coverage, and press releases.

With a strong focus on quality programming, public service, and technological innovation, WKOW-ABC 27 has earned numerous accolades, including multiple Station of the Year awards from the Wisconsin Broadcasters Association, Emmy nominations, and industry recognitions for its newscasts and promotional efforts.