Wtrv the River 1005 Fm

WTRV-FM, known as "The River 100.5," is an adult contemporary radio station based in Grand Rapids, Michigan. While primarily focused on delivering a curated playlist of popular adult contemporary music, the station also features content related to pets, catering to the interests of its local audience.

As a radio station, The River 100.5 broadcasts its programming through the traditional FM radio frequency, reaching listeners within the Grand Rapids metropolitan area and surrounding regions. The station's pet-related content likely includes segments, interviews, or discussions revolving around various aspects of pet ownership, care, and animal welfare.

By incorporating pet-themed programming alongside its core music offerings, The River 100.5 aims to connect with its audience on a more personal level, addressing a topic that resonates with many listeners in the Grand Rapids community. This approach allows the station to establish a stronger bond with its audience while providing valuable information and entertainment related to a widely shared interest in pets.