WXYZ-TV

WXYZ-TV

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Preston Insights

WXYZ-TV, Channel 7 Action News, is the ABC affiliate station serving the Detroit metropolitan area. As a trusted local news source, WXYZ provides comprehensive coverage tailored to the interests and needs of its community.

The station's team of dedicated journalists delivers nearly 60 hours of news programming each week, covering a wide range of topics that impact the daily lives of Detroiters. From breaking news and evolving stories to event coverage and government announcements, WXYZ keeps its viewers informed and engaged.

With a strong emphasis on community involvement, WXYZ takes a personal stake in the success of the region. Through initiatives like the Community Action Team, Call for Action consumer team, and Detroit2020, the station actively works to unify and inspire positive change in the city.

WXYZ's coverage areas include sports, crime, entertainment news, government and politics, and education. Given Detroit's rich cultural heritage and thriving business landscape, the station pays close attention to local corporations, the theater district, professional sports teams, museums, and other attractions that contribute to the city's vibrancy.

Viewers can access WXYZ's content through traditional television broadcasting and various digital platforms, including social media and streaming services like Roku, Amazon Fire TV, Apple TV, and Android TV. This multi-platform approach ensures that the station's news and community initiatives reach a broad audience across multiple touchpoints.

Coverage Attributes:

Beta
Event Coverage: 21 %
Evolving Stories: 18 %
Breaking News: 15 %
Government Announcement: 15 %
Seasonal: 11 %

Themes Covered:

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Most Recent Topics:

  • Crime
  • Social Issues
  • Voting
  • Halloween
  • Holidays

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