By: Steven Walker
Journalist - Steven has a varied background in communications, and it was this passion for writing combined with his in-depth knowledge of the aviation industry that led him to Simple Flying. A keen l...


Whether you’re doing aerospace or aviation PR, it’s all about balancing B2B technicality with B2C trust. This page will tell you what’s trending across the aviation airscape. You’ll have a bird’s eye view of the journalists, pubs, and topics that are resonating most in aviation PR.
In the past week, several significant developments have emerged in the Aviation & Aerospace sector. Alaska Airlines has announced plans to expand its international network with new nonstop flights from Seattle to Athens and Paris, starting in the Spring of 2027. This move underscores Alaska Airlines' ambition to become a premier global gateway on the West Coast. Meanwhile, United Airlines has launched 14 new nonstop routes from the world's busiest airport, further enhancing its service offerings and connectivity. Additionally, the US military's increasing focus on modern warfare has led to a substantial rise in budget requests for missiles, air-defense systems, and counter-drone technology, highlighting the evolving demands in defense aviation.
In the realm of aircraft development and innovation, Saab has unveiled its A3-001 Collaborative Combat Aircraft Concept, which is expected to complement the Gripen fighter with its autonomous capabilities. This development aligns with the Swedish government's considerations for future fighter replacements. Moreover, Boeing is addressing cost overruns and technical challenges with the new Air Force One 747-8s, which have experienced issues with cracked parts. In the commercial aviation sector, the recruitment for Maintenance, Repair, and Overhaul (MRO) personnel has become increasingly urgent due to growing backlogs and the aging fleet, indicating a pressing need for skilled aviation professionals. These developments reflect the dynamic nature of the aviation industry as it navigates technological advancements and operational challenges.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds of current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.