By: Gail Kachadourian Howe
Castle Automotive Group acquired a Hyundai dealership in Oak Lawn, Ill. It's among the latest buy-sell deals tracked by Automotive News.
The automotive industry is driven by dramatic changes in markets, consumer demands, and technology. That’s why automotive PR is about staying on trend and ahead of the curve. Below you’ll find the most current automotive PR topics, journalists, and publications to help you keep up in this fast-paced, competitive industry.
The automotive industry is currently navigating a complex landscape marked by rising costs, technological advancements, and evolving consumer preferences. The hidden costs of car ownership, such as fuel, maintenance, and depreciation, have become more pronounced as new vehicle prices have surged by about 25% since early 2020. This economic pressure is compounded by geopolitical factors, such as Trump's tariffs, which threaten to increase vehicle prices further and disrupt supply chains. Meanwhile, the industry is witnessing a significant shift towards electric vehicles (EVs), with companies like BYD making strategic moves to expand their market share in Europe by establishing local production facilities to circumvent tariffs. Additionally, the demand for larger vehicles, such as SUVs and utes, is growing, particularly in markets like Australia, despite concerns about their safety implications on the roads.
Technological innovation remains a central theme, with partnerships and advancements shaping the future of the automotive sector. Companies like Applied Intuition and TRATON GROUP are collaborating to enhance vehicle software platforms, aiming to deliver full software-defined vehicle capabilities. Similarly, General Motors has teamed up with Nvidia to integrate artificial intelligence into next-generation vehicles and factory operations. The push towards electrification is evident, with manufacturers like Porsche and Bentley making strides towards fully electric lineups, although some, like Mazda, are also investing in hybrid technologies to balance their portfolios. The industry is also adapting to consumer demands for more affordable and efficient EV options, as seen with Tesla's plans for a cheaper Model Y in China. Overall, the automotive sector is in a state of transformation, driven by economic pressures, technological advancements, and shifting consumer preferences.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize thousands of current articles from our database on the topic of this page. We've selected articles from top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.
Preston Insights are generated by our in-house AI models. Our models are designed by experts to analyze and summarize hundreds office current articles from our database on the topic of this page. We've selected articles by top-tier, US publications, and top niche publications for each industry. The results are up-to-date and manually verified by PR experts.