Bobby McGill is the Founder and Publisher at his own media outlet. He focuses on marketing and advertising, with a keen interest in the intersections of technology, AI, and the food and beverage industries. Bobby's insights and expertise have been featured in AdForum and Branding in Asia Magazine.
Preston is the artificial intelligence that powers the Intelligent Relations PR platform. Meet Preston
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Bobby McGill's articles predominantly feature press releases and expert commentary, focusing on the marketing and advertising industry with an emphasis on Asia Pacific. He may be interested in pitches that provide unique insights into the latest trends or developments within creative agencies, marketing strategies, and industry-specific events in the Asia Pacific region.
Given his interest in private sector announcements, event coverage, and themes related to content & publishing alongside business & industry, consider pitching stories that highlight innovative marketing campaigns or successful branding initiatives from companies operating in the Asia Pacific region.
When reaching out to Bobby for potential coverage or input, ensure your pitch includes relevant data-backed insights about emerging trends or notable achievements within the marketing and advertising space across Asia Pacific.
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By: Bobby McGill
Lam brings more than 15 years of international experience spanning Asia, Europe, and the US.
By: Bobby McGill
“Our second quarter results demonstrate Stagwell is thriving in today's AI era.” Stagwell has reported Q2 2026 earnings, marking the biggest second quarter in its history.
The President of Xsolla discusses the future of game commerce, the opportunities across APAC, and what it takes to build sustainable game businesses.
By: Bobby McGill
“Our refreshed TBWA visual ID is modular, simple, crafted and organic.” TBWA – The Disruption Company today unveiled a new visual identity created by DXD, its global design discipline.
Moonfolks has launched operations in Ho Chi Minh City, with former Dentsu Redder creative leader Livio Grossi as Chief Creative Officer and Managing Partner for Vietnam.
Moonfolks Founder and CEO discusses why now was the right time to launch the agency in Vietnam, the opportunities he sees in the market, and how three pink astronauts helped introduce Moonfolks to Ho Chi Minh City.
By: Bobby McGill
The Go-To-Market Director at McCann Singapore discusses the importance of early producer involvement, AI, and the evolving role of production in the ad world
By: Bobby McGill
According to the report, entry-level jobs where people learn to build creative judgment are disappearing, and rather than protecting those roles as they are, the industry needs to redesign them so they continue to develop it.
CARMA’s new study found that, for the first time, trust (33%) surpassed excitement (29%) as the public’s "dominant emotion" toward AI. Meanwhile, media trust signals fell from 35% to 26%, suggesting a growing divide between an increasingly sceptical press and a more confident public.
By: Bobby McGill
The Managing Director of Landor in India discusses how rapid growth is changing the country's brand landscape, the rise of premiumization, and what it takes to build brands for India's diverse consumer market.
