Bobby McGill is the Founder and Publisher at Branding in Asia Magazine. He specializes in the intersection of marketing and advertising, business and economics, and public relations, focusing on how these themes influence the economy and media landscape. Bobby is featured in Branding in Asia Magazine.
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Bobby McGill's articles predominantly feature press releases and expert commentary, focusing on the marketing and advertising industry with an emphasis on Asia Pacific. He may be interested in pitches that provide unique insights into the latest trends or developments within creative agencies, marketing strategies, and industry-specific events in the Asia Pacific region.
Given his interest in private sector announcements, event coverage, and themes related to content & publishing alongside business & industry, consider pitching stories that highlight innovative marketing campaigns or successful branding initiatives from companies operating in the Asia Pacific region.
When reaching out to Bobby for potential coverage or input, ensure your pitch includes relevant data-backed insights about emerging trends or notable achievements within the marketing and advertising space across Asia Pacific.
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By: Bobby McGill
Tsang's background includes a cross-disciplinary career spanning music, finance, and advertising.
By: Bobby McGill
A look at private equity's evolving role in agency growth, the rise of platform investments, and what the latest trends mean for founders across APAC.
Over the last five decades, the Toyota Hilux has become more than just a ute (Australian for “truck”). It’s an icon in a league of its own, famous for its reliability.
By: Bobby Mcgill
Marketing in greater China. Global media agency Assembly recently named Karen Ho as its Managing Director of Greater China — a new role reflecting the agency’s strategic ambitions in one of the world’s most dynamic markets.
By: Bobby Mcgill
Marketing in greater China. Global media agency Assembly recently named Karen Ho as its Managing Director of Greater China — a new role reflecting the agency’s strategic ambitions in one of the world’s most dynamic markets.
By: Bobby Mcgill
72andSunny Sydney has a new look to its leadership team with the appointment of Sophie Sykes as Managing Director and Alexandra Nel as Executive Strategy Director, as Ross Berthinussen departed after six years with the agency to return to the UK.
By: Bobby Mcgill
Japan etiquette campaign. Ditching traditional etiquette campaigns in Japan, which often use cautionary text or pictograms that tourists easily overlook, TBWAHAKUHODO took a creative approach by featuring well-known manga characters.
As we head towards Cannes Lions 2025, we are featuring contenders from across the Asia Pacific. Next up is FCB India with four contenders for a coveted Lion at the festival next week.
By: Bobby Mcgill
India’s deep-rooted love for spicy food was the foundational insight. Indians love spicy food and look for ways to elevate it, said Vikram Pandey, CCO at Leo South Asia.
By: Bobby Mcgill
Cannes Lions has today released the Audio & Radio, Health & Wellness, Outdoor, Pharma and Print & Publishing shortlists. You can download the
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