Aditya Shankar

hosted·ai and Maerifa form strategic partnership to provide a one-stop shop for Neocloud creation at scale

As the FIFA World Cup 2026 approaches, fans around the globe are doing much more than just marking calendars or booking flights and hotels. For many, attending the World Cup isn't just a trip, it's a once-in-a-lifetime goal that demands thoughtful financial planning, deliberate saving, and smart investing.

Technology, particularly AI and automation, has become central to making wealth management both scalable and affordable since Wealthtech platforms now use AI driven advisory frameworks, automated portfolio management and real time analytics to support rapid onboarding and personalised advice at lower costs. By automating many labour-intensive tasks for distributors and advisors, technology makes it practical to serve the mass affluent segment in India, defined as those with investable assets between ₹25 lakh and ₹5 crore, a demographic expected to grow by about 35% by 2025. AI also strengthens user experience through customised investment plans, goal tracking and risk assessments, which helps first time as well as regular investors approach investing with more clarity. This level of integration with cutting edge technology allows Wealthtech firms to lower fees and make the financial decisions that investors face far simpler to navigate.