By: Ajita Shashidhar
The bigger challenge for the bulk of the Kirana community is the lack of interest of the next generation to carry forward the business.
Ajita Shashidhar is an Editor-At-Large for Fortune India, focusing on multinational business and economic stories, with a particular emphasis on the Indian market. With a keen interest in entrepreneurship, leadership, and social impact, Ajita brings a unique perspective to her articles, exploring the challenges and opportunities faced by businesses in a rapidly changing global landscape.
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India (National)
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Ajita's coverage focuses on a variety of business-related themes, including human resources, employment, and product promotion. She frequently cites data and press releases in her articles.
Given the broad range of topics she covers - from FMCG to mental health and leadership - experts who can provide unique insights into these areas will likely capture her attention. For example, professionals with hands-on experience in HR & Employment strategies or those involved in innovative branding techniques may find their expertise relevant for Ajita's coverage.
Furthermore, individuals with access to fresh industry-specific data or intriguing case studies could be valuable sources for Ajita’s pieces. Since she often references press releases and specific companies or organizations in her work, offering exclusive access to newsworthy announcements within the industries covered could also pique her interest.
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