Ajita Shashidhar is an Editor-At-Large at Fortune India. She covers a diverse range of topics including business and economics, hospitality, education, and social issues, with a particular focus on the Indian landscape and its business leaders. Ajita's insights and expertise have been featured in Fortune India, where she explores the intersection of economy and industry trends.
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India (National)
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Ajita's coverage focuses on a variety of business-related themes, including human resources, employment, and product promotion. She frequently cites data and press releases in her articles.
Given the broad range of topics she covers - from FMCG to mental health and leadership - experts who can provide unique insights into these areas will likely capture her attention. For example, professionals with hands-on experience in HR & Employment strategies or those involved in innovative branding techniques may find their expertise relevant for Ajita's coverage.
Furthermore, individuals with access to fresh industry-specific data or intriguing case studies could be valuable sources for Ajita’s pieces. Since she often references press releases and specific companies or organizations in her work, offering exclusive access to newsworthy announcements within the industries covered could also pique her interest.
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'There is no link between MFN withdrawal and Nestle'’
'India still has 60% share of GDP coming from consumption'’
By: Ajita Shashidhar
The conglomerate has undertaken climate risk modelling, using advanced AI models across 140 sites in agri value chains.
Unfair trade practices, widespread design duplication, and a lack of innovation have left the next generation of weavers hesitant to carry forward this art form
By: Ajita Shashidhar
The Ministry of Textiles has done its bit by setting up weaver training schools where the weavers are taught newer techniques as well as design thinking.
By: Ajita Shashidhar
The new-age businesses are already contributing 20% to the revenue of its India business and is expected to grow to around 27% in the next couple of years.
The Jamshyd Godrej-led Godrej Enterprises Group reinvents itself as a consumer-centric, nation-first business, on the back of AI-led, sustainable tech.
By: Ajita Shashidhar
Antaran, Tata Trusts' pioneering initiative, is revolutionising India's handloom industry by blending traditional craftsmanship with cutting-edge technology.
By: Ajita Shashidhar
Quick commerce platforms like Blinkit and Zepto are reshaping retail with rapid 10-minute deliveries, transforming consumer behaviour in e-commerce.
The second edition of the Fortune India-CIEL HR study on India's Future-Ready Employers is underway.
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