Alexander Bitter is a Senior Retail Reporter at Insider. He covers consumer companies, focusing on the food, beverage, and personal care sectors, with notable stories on industry giants like Coca-Cola and Kraft Heinz. His work has been featured in Business Insider, Yahoo News, and several other prominent outlets.
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Alexander Bitter's coverage spans several industries, with a focus on product promotions and human resources & employment. He frequently incorporates data and expert commentary into his articles.
Given his thematic preferences, Alexander might be interested in pitches that provide unique insights or data related to consumer trends in the fast food industry, gig economy, retail sector, technology innovations impacting businesses, or leadership strategies within companies.
Contributors who can offer proprietary data analysis related to consumer behaviors or industry trends may capture Alexander's interest. Additionally, experts able to comment on the impact of technological advancements on business operations could also resonate with his areas of coverage.
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Chipotle's Brian Niccol could make big changes as Starbucks' CEO, from how the chain attracts younger customers to its stores in China.
By: Alex Bitter
Amazon founder Jeff Bezos has splurged on multiple private jets and luxury homes, as well as a superyacht, as the world's second-richest person.
Gig delivery workers for apps like DoorDash and Uber Eats say being an independent contractor isn't as freeing as promised.
By: Alex Bitter
McDonald's is extending its $5 meal deal through December and adding more discounts. It's a sign Americans still feel strapped for cash.
By: Alex Bitter
Big Lots is planning to close stores as it goes through Chapter 11 bankruptcy. A store in Maryland left BI confused about the retailer's purpose.
By: Alex Bitter
Red Lobster has gone through bankruptcy and a fiasco over its endless shrimp special. Here's what its like to dine at one of the chain's restaurants.
By: Alex Bitter
Daniel Lubetzky, founder of snack brand Kind, pointed to one ability that he looks for in founders on Shark Tank.
By: Alex Bitter
JPMorgan's Jamie Dimon became the latest CEO to weigh in on RTO, saying that federal workers in Washington, DC, should work in the office more.
By: Alex Bitter
Starbucks is trying to improve cafes and cut wait times with the Siren Craft System, but an employee says it's not the solution the company claims.
By: Alex Bitter
DoorDash is using W2 employees to make some deliveries in Austin, Texas, and Fresno, California. That's a big shift from using gig workers.
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