Chipotle's Brian Niccol could make big changes as Starbucks' CEO, from how the chain attracts younger customers to its stores in China.
Alexander Bitter is a senior retail reporter at Insider. He covers consumer companies, focusing on the food, beverage, and personal care sectors, with notable stories on Coca-Cola, Kraft Heinz, and Imperfect Foods. Alexander has been featured in various outlets including Business Insider, Yahoo News, and AOL, and he brings a keen interest in retail dynamics and business economics to his reporting.